"Blauer and Pirelli share a common denominator: the pursuit of perfection," says Enzo Fusco, CEO of FGF Industry. "This collaboration is not just a celebration of our shared values, but an invitation to look forward to a future where innovation and research coexist. Blauer has always been a brand distinguished for its sport-fashion identity, staying current with the times and, thanks to its performance, growing in revenue every season." Marco Maria Tronchetti Provera, SVP of Pirelli Design & Assets Conversion at Pirelli, added: "For over a century and a half, Pirelli has been synonymous with performance and innovation, but also with culture and design. In recent years, our brand has reached new heights of strength and global recognition, even winning over younger audiences who are style-conscious." He further stated: "The partnership with Blauer represents a clear opportunity for us: to explore new expressive possibilities for our brand through garments that allow consumers to connect with the Pirelli universe—a world filled with emotion, identity, and passion."
The Collection - The capsule includes four functional outerwear pieces made with next-generation materials in black and yellow, echoing the color codes of the Milanese company. All the pieces embody a balance of innovation, increased environmental responsibility, and design.
